1, Download Office 2016 Deployment Tool
https://www.microsoft.com/en-us/download/details.aspx?id=49117

2, create a configuration.xml similar to below

<Configuration>

      <Add SourcePath="F:" OfficeClientEdition="64" >
        <Product ID="ProplusRetail">
          <Language ID="en-us" />
          <ExcludeApp ID="Access" />
          <ExcludeApp ID="Groove" />
          <ExcludeApp ID="InfoPath" />
          <ExcludeApp ID="Lync" />
          <ExcludeApp ID="Outlook" />
          <ExcludeApp ID="Project" />
          <ExcludeApp ID="Publisher" />
          <ExcludeApp ID="SharePointDesigner" />
           <ExcludeApp ID="Visio" />
        </Product>
      </Add>
</Configuration>

3. Put the configure file in the same folder with deployment tool, then run below command as administrator:

setup.exe /configure configuration.xml

Done

Please note you need to modify Product ID to match the version you purchased,
For office 2016, use Product ID=”ProplusRetail”;
For office 365, use Product ID=”O365ProPlusRetail”